# Upfirst

An AI receptionist for small businesses that answers every call 24/7, books into the business’s calendar, transfers calls with context and texts callers links mid-call.

> **We make Vocenya. Here’s how we rank, and where others may fit you better.** Every vendor here, ours included, is shown with the same fields, sourced from its own website and ordered by the same published rule. Nobody pays to be listed. Where another tool may fit you better, we say so.

- Website: https://upfirst.ai
- Type: Ready-made product
- Last checked: 2026-10-03

## Facts

- **Starting price:** $24.95/month (Starter, 30 calls/month, billed monthly ($20/month billed annually); $1.50 per additional call). Source: https://upfirst.ai/pricing, checked 2026-10-03
- **Free trial:** 14 days. Source: https://upfirst.ai/pricing, checked 2026-10-03
- **Languages:** 35+ languages (not listed by name) (Says 35+ languages and switches automatically.). Source: https://upfirst.ai/pricing, checked 2026-10-03
- **HIPAA / BAA:** Yes (BAAs are listed on the Custom plan only.). Source: https://upfirst.ai/pricing, checked 2026-10-03
- **Integrations:** Google Calendar, Outlook, Clio, Acuity, Calendly, Square, Zapier. Source: https://upfirst.ai/pricing, checked 2026-10-03
- **Books appointments:** Yes (On all plans.). Source: https://upfirst.ai/pricing, checked 2026-10-03
- **Transfers to a person:** Yes. Source: https://upfirst.ai/pricing, checked 2026-10-03
- **Two-way AI texting:** Not published (Sends texts to callers mid-call (links, pricing, directions). Two-way AI text conversations are not described.)
- **Website chat:** Not published

## Who it is for

Small businesses with modest call volume that want per-call pricing, calendar booking and multilingual answering.

## Worth knowing

- Plans include a set number of calls (30 on Starter), then $0.70–$1.50 per additional call. (source: https://upfirst.ai/pricing)
- BAAs for HIPAA-regulated businesses are listed only on the Custom plan. (source: https://upfirst.ai/pricing)

## Alternatives

- [Allo](https://vocenya.com/ai-tools/allo): Small teams that want a business phone system and an AI receptionist on the same number, with CRM sync to HubSpot or Salesforce.
- [Dialzara](https://vocenya.com/ai-tools/dialzara): Small businesses that want low-entry, minute-based AI call answering with optional SMS and chat agents.
- [Rosie](https://vocenya.com/ai-tools/rosie): Solo owners and small businesses that want minute-based AI call answering in English and Spanish with website chat included.
- [Smith.ai](https://vocenya.com/ai-tools/smith-ai): Law firms and other small businesses that want per-call pricing with the option to hand calls to human receptionists.
- [Vocenya (our product)](https://vocenya.com/ai-tools/vocenya): Local service businesses and practices in New Jersey and New York that want an AI receptionist with a staffed human team behind it, including healthcare practices that need a BAA.

## Sources

- Upfirst home: https://upfirst.ai/ (checked 2026-10-03)
- Upfirst pricing: https://upfirst.ai/pricing (checked 2026-10-03)

---

Source: https://vocenya.com/ai-tools/upfirst
Published by Vocenya, which makes an AI receptionist. How this directory is built: https://vocenya.com/ai-tools/methodology