How to spot a thin AI receptionist site
Building a convincing website now takes an afternoon. These are the signs worth checking before you forward your business number to anyone. None of them proves a product is bad, but each one is a question the vendor should be able to answer.
- Testimonials you cannot check. “Dr. Emily R., dentist” with no practice name, no link and no location tells you nothing. Real customers usually have a business you can look up.
- Statistics with no source. “62% of calls go unanswered” or “saves $32K a year” should come with a study, a date or at least the math. If the same company quotes a different customer count for the same city on two pages, neither number means much.
- City pages that only swap the name. Open two of a vendor’s city pages side by side. If every paragraph is the same except “Newark” became “Paterson”, the page was written for search engines, not for you.
- No demo you can actually try. A recorded clip on a landing page is a voice-over until proven otherwise. Ask for a number you can call, or a demo that answers in your business’s name.
- A “flat” price that is not flat. Compare the landing page with the pricing page and the terms. Look for per-minute or per-call overage, one-time setup fees, non-refundable deposits and cancellation notice periods.
- “HIPAA compliant” with no BAA. A healthcare practice needs a signed Business Associate Agreement. Ask to read it, and check which plan it comes with: some vendors only offer it on an enterprise tier.
- A free trial that is really a refund. A money-back guarantee means paying first. A free trial means testing on real calls before you pay anything.
- Features that exist only on the website. If a feature matters to you, ask to see it working, or check whether the vendor marks what is live and what is planned.
The fastest test of all: call the demo, then ask the vendor three questions in writing. What does a busy month cost me? What happens when the AI cannot help? Who can hear my recordings?